Category :: Business & Politic :: Marketing ::

Complete Idiot's Guide to Marketing, 2e  



Author:Sarah White
ISBN:1592571352
Publisher:Alpha Books
Date:2003
Format:Paperback
Language:English

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: ? Guerilla marketing ? Marketing to Boomers and Latinos ? Online marketing ? Targeted-but-affordable direct mail ? Sample marketing plans for several types of small businesses (as well as a couple of larger projects) ? Practical, do-it-yourself distribution strategies ? Analysis of business segments and trends, and much more.

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